As lead designer of the project, I undertook the task of redesigning the robust website for The Frank Batten School of Leadership and Public Policy at the University of Virginia. From user research, conceptualization, and wireframes to visual design, development, and deployment, I owned every phase of the creative process with my team at Karma Agency.

Due to the size and scope of the project, a strategic move I made was to create a library of content modules, designed for every instance across the site, so that the site could be populated in the most efficient and consistent way possible. As with everything, it started with a sketch, and soon those sketches transformed into a full wireframe library. Each of these modules was then re-skinned with visual design.