Another concept approach I explored was to encapsulate the message of adults living with ADHD creating their own molds with Qelbree as their treatment. I illustrated unique silhouettes for each subject using vibrant brand colors to convey this and to emit a beauty in the bespoke. Paired with handwritten font, imagery featuring warm natural light, and personal statements of affirmation, this take on ADHD treatment is for the mindful trailblazers.